NEW ANSWERS, CHANGED MINDSETS AND SOLUTIONS THAT WORK IN PRACTICE
Antropologerne helps you to understand the needs, barriers and opportunities in people’s everyday lives. We know how the users are using things. How customers communicate. Which culture drives a particular product or guides a group of employees. We help you to make a difference in their lives, in your work and in our communities. We innovate meaningfully.
We explore and show you how people think and what they do in their everyday lives. We go into the field, where people work, live and use products or services. We analyse your users, customers or employees and focus on what is at stake for both ‘you’ and
Prototype test with user-centered design
We convert insights into new initiatives that we test, adjust, select and adapt as prototypes. If you prototype test, you not gain knowledge, you also save development time and money. Not least, you ensure that the initiatives you want to introduce, make sense in the real-world context.
Co-creation increases applicability and impact
In order for a project to really change something, all involved parties need to be involved and on the same page. Therefore, we do not just leave you with a consultant’s report on your desk. We use professional anthropological empathy and participatory design methods to engage you and the people you are in contact with.
MANY SECTORS – ROBUST METHODOLOGY
Below, you can see examples of some of the projects we work on and clients we work with. We show you what we have helped with and especially why there was a need for insight and change.
At the bottom of the section you will find a list of selected customers and partners, who we have helped to make a difference.
A TOOL FOR IMPORTANT CONVERSATIONS
For many students, choosing the right career from the start of a degree course is a challenge requiring good strategic and enlightened guidance. Junior Doctors and the Danish Regions have a stake in understanding and helping junior doctors to make the right career choices and complete training faster. They therefore asked Antropologerne to examine doctors’ careers and develop a tool to promote good guidance by placement supervisors.
Career counseling is politically determined
Career counseling MUST take place during placements. It is politically mandated that junior doctors must choose their specialty earlier. Antropologerne visited all five regions and found that junior doctors’ important guidance sessions often had low priority in busy and stressful workdays. We saw and heard that when they were held, it was with varying degrees of preparation and focus, especially from busy experienced supervisors, and rarely established clear action points and objectives which the younger doctor or their supervisor were to implement for the next time.
Conversation tool developed and tested with users
Based on a qualitative, systematic insight into younger and experienced doctors’ choices, guidance, and career paths, Antropologerne’s team developed a tool together with the users to help them prepare and implement focused supervisory counseling sessions. The tool was tested in the North Jutland Region, which aspires to be a leader in this important legally mandated area, as well as to create maximally favorable conditions for their current and future employees. We tested, collected results, adjusted the product, evaluated, and in November 2014 could launch the conversation tool that is currently used to train medical specialists in several regions.
It works because
The conversation tool –named ‘The Careers Works’— is used in supervisory counseling conversations and individual career clarification. It is a tool that works, facilitates, supports, promotes, and assists
It works because junior doctors experience being more reflective. Facilitates because supervisors find that The Careers Works facilitates their tasks. Supports because the tool is useful in training, while choosing a specialty, and further along in the chosen career. Promotes because it promotes an informed and early career choice. And helps because The Careers Works can be used to concretely put junior doctors’ career paths on the agenda.
If you, like Danish Regions and the Association of Junior Doctors, have a practice to change and a political resolution to implement, a collaboration with Antropologerne can help you to understand the conditions, needs, and opportunities, and create change with the target group by developing and customizing solutions that work.
Contact us at email@example.com or +45 8813 2000 if you, for example, would like to hear more about the development of interview tools for career counseling or for other important issues in your everyday life.
A DYNAMIC PRE AND POST MEASUREMENT
It has to have an effect. What you do. What you bring into the world. What you prioritize. Many people would like to know what the ‘effect’ or ‘impact’—as it is also known– is, in other ways than the purely numerical. How much better is it now? What is better? And not least, why? Why is it, for instance, a good investment to update the mapping of the ‘open country’ in the great country of Greenland? And how can that effort be measured and evaluated in a clear and qualitative way?
A qualitative measurement of the impact of new maps of four pilot areas
Large areas of open land in Greenland are currently very unsatisfactorily mapped. This creates challenges in a wide range of sectors, and there is therefore a widespread need for new maps of the open land in Greenland. A fund allocation has now enabled a new mapping of the four pilot areas. The effect of these new maps is to be used in
order to evaluate the task of a collective mapping of Greenland. The Agency for Data Supply and Efficiency in Denmark and the Department of Land Planning in Greenland’s government therefore worked in collaboration with Antropologerne to develop a method, and perform an impact assessment, of the strategic, cultural, and practical benefits of a new mapping of the four areas.
Pre-measurement focused on current challenges and potential effects
Based on an initial workshop with the project team and representatives of various user-groups, Antropologerne defined 15 criteria for success that the new maps should live up to. We then carried out pre-measurements using group interviews, individual interviews, and observations with users in a wide variety of sectors and areas of interest. The fieldwork took place in Nuuk, Ilulissat, Kangerlussuaq, Tasiilaq, Narsaq, and Qaqortoq.
The pre-measurements highlighted the challenges users experience with the current maps, and the potential effects they see regarding the new maps.
An empirically rich report focused on the users
The results of the pre-measurement were reported in a thorough report with many empirical examples. The client considered it to be a great advantage that the method of measurement was centered around the map users. This ensured that future maps meet users’ needs and challenges to the greatest possible extent, and that the mapping is targeted towards and anchored in Greenland. The new maps of the pilot areas are now being implemented.
If you would like to learn more about our project on map usage and evaluation of map users’ needs, or some of our other projects that have taken place in Greenland, contact us at firstname.lastname@example.org or on +45 8813 2000.
A TOOL FOR INCREASED PARTICIPATION
Management and decision makers in organizations and companies often use considerable time and resources developing new strategies. More often than not, it is up to people other than the ‘initiators’ of these new strategies to develop and implement tangible and concrete actions which will breathe life into them. But in practice, it is difficult for many employees to change strategic aims.
From strategy to action
Esbjerg Municipality developed the strategy “Making the citizen the master”. Within the health sector, mastery is about getting citizens in need of care to be more self-reliant so they can better master their situation. But how do you get employees who are already under significant pressure to go along with the strategy? And what do the citizens want to master? Antropologerne helped to answer these questions, and having shadowed care workers, citizens, and their relatives at home, we could see two things: 1 / Mastery requires participation. 2 / That there was too little participation in the citizen’s first encounter with ‘the municipality’.
Conversation tool and collaboration
Together with assessment officers, Antropologerne developed a possible solution for more citizen participation in visitation: The prototype AIC (Assessor in Conversation). It is a graphic round wheel with the areas in which you can typically get support (cooking, domestic upkeep, personal care, getting around, etc.). In addition to the wheel, the conversation tool consists of 17 blocks that correspond closely to the system’s 17 internal function determinants, but here, they visually show actions (for example, preparing and eating a meal). During the conversation, the blocks are placed on a scale from 0-5, while the citizen, assessor, and possibly a relative assess what the citizen actually can and cannot do alone.
The prototype is adjusted and implemented throughout the operation. It is known as the ‘citizen wheel’ and today it is used in other municipalities. The ‘citizen wheel’ is used by medical officers,
nurses, and therapists to encourage participation, provide the citizen with an overview, and as an opportunity for dialogue from the very beginning about the citizen’s own goals. A tool like the ‘citizen wheel’ allows employees to work visually. The tool ensures that citizens are active, are heard, and are genuinely included. The ‘citizen wheel’ has been further developed into the ‘conversation wheel’, which includes the possibility to map ICF factors. What started as skills development and strategy implementation in the health sector came to characterize the municipality’s overall strategy, as Esbjerg Municipality chose to replace citizen involvement with citizen participation, as something you say and do.
Like Esbjerg Municipality, you can get help to progress strategy into practice. Contact us at email@example.com or on +45 8813 2000 if you, for example, would like to hear more about the development of services, skills, strategy, or conversation tools.
SHARING ECONOMY AND COMMUNITY IN THE HOUSING OF THE FUTURE
A sharing economy is a concept that sets new agendas for consumption and user needs. In short, a sharing economy contributes new ways in which private persons consume, share, or swap products and services. The current trends in the sharing economy make it essential that many industries gain a central understanding of people’s motivations to share and swap, and how as a provider, one can incorporate principles of a sharing economy into one’s product or business concept. Do you want to understand a sharing economy so as to accommodate future needs?
Common residences are functional communities of interest
The property development company TETRIS A/S #boarbejdlevibyen saw a need to gain insight into what a sharing economy means for future residence types. By translating knowledge of trends within a sharing economy and communities in built environments to the property development market, TETRIS A/S has been given the opportunity to concretely incorporate their target audience’s needs and wishes into future residential projects.
Now they know how sharing communities work on several levels, that buyers have specific, varied wishes for community structures, and that sharing communities work best when they are economical and easy, offering individuals utility value, but also linking smaller communities (family) to larger ones with common facilities for people with shared values, needs, and interests.
Insight into trends and user needs
Antropologerne delivered a qualitative study based on expert interviews on sharing economies and residences with common facilities, and on group interviews and visits to users, partial users, and potential users of sharing communities and residences with common facilities. Based on the analysis of the collected data, Antropologerne have developed a trend chart of insights into sharing economies and common facilities, mapping residences and community types, user types with motivation descriptions, and an exemplifying profile and development vectors for TETRIS A/S.
User profiles and development track to set a direction
The study insights, have increased TETRIS A/S’ understanding of the opportunities afforded by a sharing economy. This includes what is ‘common’—that which can be shared where one resides—in existing as well as future residences, and how TETRIS can incorporate this in order to create attractive residences. Having had existing user needs revealed, as well as insight into how different types of communities develop, TETRIS A/S is equipped to set a direction for their current and future residence projects that supports community creation.
To hit the bullseye, understand the market and the users
Like TETRIS A/S, you can get help to understand a trend by gaining insight and creating solutions targeted at users. Contact us at firstname.lastname@example.org or on +45 8813 2000 if you for instance would like to know more about revealing trends, development of user types, and operational development tracks.
TOOLS FOR VOLUNTEERISM AND SITTING VIGIL
Good cooperation between volunteers and staff in the elderly care and nursing sector is dependent on the employees being aware of the voluntary associations and the services they offer. Although a cooperation agreement may be reached between volunteers and a workplace, the volunteer services are not always used. So how do you ensure that the cooperation that has been agreed upon becomes sustainable and active in practice?
From inception to operation
DaneAge Association has many offerings that can make a positive difference in the lives of the elderly. There is a large group of elderly people who can benefit from DaneAge’s offers, but who do not independently seek them out —DaneAge’s service of sitting vigil is a case in point. DaneAge is therefore dependent on staff in the nursing and care sector to facilitate contact between the elderly and the association. DaneAge’s Vigil Service has several local chapters partnered with nursing homes, home care and hospitals, but has not been called on even if there has been a need for it. Therefore, DaneAge wanted to learn more about how best to meet that need when contacted by nursing and care staff.
Antropologerne helped to shed light on the factors that inhibit and promote the staff’s use of the Vigil Service. In order for the cooperation to progress from inception to actual cooperation, staff members need to feel comfortable with the Vigil Service’s offering, and know how and when the Vigil Service can be called on.
Visual and informative tools
Antropologerne developed and prototype tested four tools to improve cooperation between the Vigil Service and staff: a format for informational meetings, a checklist for the telephone conversation between those holding vigil and staff, as well as informational material in the form of a leaflet, and a poster for the staff. The leaflet and poster contain a short, simple comic that illustrates a fictional vigil session. The informational material is designed so that each frame of the comic answers one or more of the questions that are the most important for the staff to have answers to regarding cooperation with the Vigil Service. Additional emphasis has been placed on the material being easy to read and an eye-catchingly different from the typical forms of communication with staff at nursing homes and in home care.
Strengthened cooperation through information
The prototypes have been adjusted and adapted to the insights from the test period, during which the participating Vigil Services already experienced an increase in the number of inquiries from nursing homes and home care. Today, DaneAge’s Vigil Services use the four tools, helping to raise awareness of the Vigil Service’s work amongst staff. Regular information meetings ensure that all staff groups know how and when the Vigil Service can be called on.
You can, like DaneAge Association, get help to develop informative tools that strengthen cooperation between volunteers and staff.
Contact us at email@example.com or on +45 8813 2000 if you, for example, would like to hear more about the development of communication materials targeted at staff in the nursing and elderly care sector.
DESIGN AND EVALUATION OF HACKATHONS
Like ‘big data’, open data is a hot topic in both the private and the public sector. Private companies in particular have in recent years managed to use open data in business development. The Open4Citizens project will empower ordinary citizens to understand open data and how they can be utilized in user-driven solutions that improve daily lives. For the project to succeed, there is a need for cooperation between individuals and institutions with different skill sets.
Ordinary citizens equipped to use open data
The Open4Citizens project (O4C) is based on the premise that ordinary citizens need support to understand and use open data, after which they are better suited to be the driving force in the use of this data in improving their services. From January 2016 until June 2018, we will be investigating which approach and constellation of partners works best to achieve the project’s goal of empowering ordinary European citizens to make appropriate use of open data to improve their lives.
We will do this by implementing the same approach in pilot projects in five European cities: Barcelona, Karlstad, Copenhagen, Milan, and Rotterdam. We will rethink the ‘hackathon’ concept, which many view as a closed world where programmers code around the clock. By running the same hackathon concept in the five cities we can compare and learn across the pilot projects. Two hackathons in two years in each city form the basis for developing five interconnected ‘OpenDataLabs’. In each city we will gather all the right skills for open data laboratories where citizens’ needs are central. Here, specific open data-driven solutions to the challenges in society will be co-created.
Co-creation in hackathons and formative evaluation
Antropologerne have, together with the other partners in the O4C project, developed two sets of tools: 1/ An evaluation framework and related reporting formats that elicit learning across and within the pilot projects, and 2/ Workshop tools for co-creation. The workshop toolkit consists of nine physical tools and is supported by an online open data platform.
Together, these tools guide hackathon participants through a co-creation process, ranging from data understanding and inspiration through a narrowing down of the challenges to be solved, to eventually forming the framework of the first prototype stages.
Co-creation across countries and competencies
Antropologerne’s flexible but targeted approach to co-creation and evaluation means that in the project we have created a robust framework for innovation in service development. Over the coming months, all five pilot cities, each with their budding OpenDataLab, will be gathering knowledge about how co-creation in hackathons works in their specific context.
Would you like to be involved in OpenDataLab Copenhagen and be a leader in citizen participation in the use of open data? See more about OpenDataLab Copenhagen here. Contact Antropologerne at firstname.lastname@example.org or on +45 8813 2000, for more on O4C, help with co-creation or with evaluating complex innovation processes.
THE DANES’ EATING HABITS
Like many other companies and organizations that wish to shape an agenda and move society to a new place, Coop needs to know something concrete and close to everyday life about the people to whom they provide a service, and to whom they want to deliver products and new knowledge.
A Food Manifesto with six aspirations
Coop wants to put the good meal, good product, and good choices on the agenda and has therefore defined a vision in the shape of a Food Manifesto, with six promises to consumers. Coop asked Antropologerne to explore these six promises with consumers, in order to learn more about what consumers mean by terms like ‘taste’, ‘local produce’, ‘knowing what you eat’, and what it means for them to get e.g. great flavors, more local products and knowledge about what they eat.
New knowledge found in ordinary people’s everyday lives
Antropologerne visited ten homes, cooked with consumers, ate with them and talked with them about their food, meals, attitudes and habits. From the analysis of the data from the ten visits, we found new patterns and meaning in what people do with food. The analysis is communicated in an easy-to-read visual report based on consumers’ stories, and illustrates how consumers create taste, love of good food, and dining experiences in everyday life. It identifies their preferences and habits regarding organic and local produce, healthy and easy meals, and knowledge about the food they eat.
We all think we have good taste
One of Coop’s promises to consumers was to add more flavor to everyday life. An important insight of the study is that good taste for some, is not good taste for all. Everyone thinks that what they cook tastes good,
but they nevertheless use different produce and ingredients, prefer different condiments and eat differently. Good taste Is not the monopoly of chefs and other professional tasters and the taste of gourmet products is not necessarily seen as better than the taste of more common items. There is thus no objective hierarchy among the Danes, where some tastes are better than others, but instead a great diversity of tastes.
Additionally, it is a central point that good taste requires time to savor. When participants in Coop’s study spoke of meals where the taste was especially good, ingredients and preparation were not the deciding factor, but rather the whole context of the meal. In order to add more flavor to everyday life, you do not always need to spend more time cooking, but to leave more time for the actual meal.
If, like Coop, you would like to get input, new knowledge, as well as insight into and understanding of a particular target market or product, you can contact us at email@example.com or on +45 8813 2000.
HONEST AND REALISTIC PORTRAITS
Film is a tool that enables closeness and feelings through visual and realistic stories. Many of Antropologerne’s clients wish to pass on, in a live presentation, precisely this understanding and empathy that arises when we as people encounter other people’s desires and activities. With film as a tool, the Health Authority wished to show what volunteering at nursing homes looks like in practice.
A collection of inspiring and motivating experiences
The Health Authority requested a collection of experiences of working with volunteers at nursing homes in three project municipalities. The volunteers’ efforts range widely, from riding bicycles with the elderly, to more organizational efforts, which are about preparing and equipping management and staff to work with volunteers. The purpose of the experience gathering was to disseminate knowledge and experience about this cooperation with volunteers.
The Health Authority therefore asked Antropologerne to prepare a visual report, action-oriented inspirational material, and a short film that would inspire and motivate others who want to work with volunteerism in elderly care.
Short, realistic film about volunteers’ significance
Antropologerne conducted extensive fieldwork in nursing homes in the three municipalities. During this fieldwork we recorded short film clips that were later edited into an approximately four-minute long film. The film shows what the volunteers do together with the elderly, and in small interview clips summarizes the significance of the volunteers. Evocative snapshots are shown of elderly people on a rickshaw bike trip in South Funen’s countryside, elderly people dancing at the nursing home, and short interview clips where employees, managers, volunteers, and the elderly talk about what they get out of the volunteer activities.
Inspiration for new volunteers
The film gives an immediate impression of what it means to have volunteers at nursing homes and aims to inspire employees or potential new volunteers. We have found that residents’ needs should be at the center of a voluntary effort, that there is a need to create volunteer recruitment that works and volunteers that stay, that the relationship between volunteers and staff must be strengthened, and that voluntary efforts must be supported by clear leadership in both word and deed. We have gathered all these experiences in a report for use in municipalities, in nursing homes and by volunteers.
If, like the Danish Health Authority, you would like to commission a collection of experiences, inspirational material, and tools that can facilitate action with a specific target group or organization, you can contact us at firstname.lastname@example.org or +45 8813 2000.
CREATE COMMUNITY PARTICIPATION AND COMMITMENT AT CITIZENS MEETINGS
We live in a democracy where participation and influence are paramount, where the municipality is not the agency of those in power, politicians, or officials, but of citizens and the community. However, e.g. when it comes to erecting wind turbines and transitioning to renewable energy, it is difficult to truly practice participation, democracy and common property. Wind turbines are such a concrete issue that statutory consultation on local and municipal plans can get people engaged and off to meetings. However, many such meetings are characterized by one-way communication, power struggles, and resistance.
Mariagerfjord Municipality wishes to erect land-based wind turbines to achieve local/national climate goals. The City Council was unanimous in prioritizing honest and democratic dialogue regarding where wind turbines are erected. Therefore, in 2016 three dialogue workshops were held—a preparatory workshop held centrally in
Hobro and later two workshops in peripheral areas suited for turbines. In this process, Antropologerne helped arrange, invite people to, and shape the ‘citizens’ meetings’ as dialogue workshops; meetings of equals wishing to promote dialogue, democracy, participation and engagement.
Production which promotes discussion
Along with planners from the municipality and the mayor, Antropologerne developed and ran three citizen workshops with a different organiziation and set-up to regular public meetings. There were group tables, dinner, presentations, dialogue, and activities involving not only discussion but participants producing concrete responses to consultations using posters, signs, and video clips. Citizens met each other, politicians, private business people, and local landowners on equal terms at tables of 10-12 people, and in plenary. ”The video clips of the consultation responses were a great tool for bringing the citizens’ meetings up close to every politician.” says Spatial and Urban Planning Manager Allan Hassing.
Large attendance and active citizen participation
The atmosphere at these alternative public meetings was intense, friendly, and respectful. There was no trench warfare, but not necessarily less resistance than at a traditional public meeting. Stakeholders mingled and all participated actively in dialogue about why we need renewable energy, how decision-making processes must take place, where turbines can be erected, and what approved projects could give back to the community. Turbine projects can be run and owned in many ways, and through early dialogue and openness one sees ‘for’ and ‘against’, ‘perhaps’ and ‘if’ in a new light.
If you, like Mariagerfjord Municipality, wish to develop meetings that actively engage participants, using well-prepared tools and methods, contact us at email@example.com or on +45 8813 2000.
We are experts in people and in creating change that works
Our team is always composed of anthropologists, ethnologists and designers. With strong skills and a great desire to create change, each of us works to ensure that insight takes shape, so it can be used in practice, and to produce dissemination materials and solutions that work.
In the field, we carry out interviews, observation, participant observation, guided tours, and design-driven exercises. When we run a process and, for example, hold meetings and workshops, the programme and materials for these are well thought out and designed, so there is always a high degree of participant involvement with an emphasis on content and productivity. Read more about us here or see our entire team below.
Chief Anthropologist & CEO
MSc in Social Anthropology
phone: +45 2811 2010
Senior Ethnologist & Chief Project Manager
MA in European Ethnology
phone: +45 4084 6293
Senior Designer & Project Manager
MSc in IT, Interaction Design
phone: +45 2814 3260
Janice S. Pedersen
Anthropologist & Project Manager
MSc in Social Anthropology
phone: +45 8813 2000
Nicola Morelli, Project Coordinator,
Open4Citizens, Aalborg University
Liv Maria Henning
Designer & Project Manager
MA in Design, Visual Communication & Co-design
phone: +45 2649 3809
Sebolelo Kirstine L. Mohapeloa
Anthropologist & Project Manager
MSc in Social Anthropology
phone: +45 6056 8481
MA in History and Political Science
phone: +45 2899 3632
External Consultant Accountant
Graduate Diploma in Business Administration (HD)
phone: +45 8813 2000
Carsten K. Christensen
BSc in Economics and Business Administration
phone: +45 2087 8955
Ethnologist & Project Manager (parental leave)
MA in European Ethnology
phone: +45 2086 8502
Marie Svensmark Krag
Senior Ethnologist & Project Manager (parental leave)
MA in European Ethnology
phone: +45 6171 7446
Jette Audun-Olsen, DaneAge Association (Ældre Sagen)
Catrine Ørgaard Rudolf
Designer & Project Manager (parental leave)
MA in Design
phone: +45 2629 2680
BA in European Ethnology
phone: +45 8813 2000
MSc in Human Geography & Business Studies
phone: +45 2731 1861
MA in Design, Industrial Design
phone: +45 8831 2000
SEE OUR BLOG AND GET INSPIRED
Take a look at the blog here
HVORFOR ER SKAM SÅ DRITTKUL?
Skam er en af tidens helt store serier skrevet og instrueret af Julie Andem. Norge har virkelig markeret sig med en nordisk netdramaserie, der fanger en bred målgruppe af seere på tværs af alder og landegrænser. Det er serien, der får os alle til at drømme os tilbage til gymnasietiden – en tid der for mange var fyldt med usikkerhed, identitetsdannelse og et hav af førstegangsoplevelser. … Read more
RÅDGIVER, DETEKTIV ELLER SEXOLOG?
Hvilken rolle spiller konsulenten eller konsulenthuset i dag?
Antropologerne deltog onsdag d. 5. oktober i Dansk Erhvervs Rådgiverdagen 2016, hvor den første keynote understregede, at man som designbureau og samarbejdspartner mest af alt ligner en sexolog. … Read more