CONSUMER JOURNEY FOR WOMEN
As part of a larger marketing development project called Womenomics, the company STOIC wanted insights into the ideal and real consumer journey for women.
The objective of this consumer journey study was to provide STOIC with thought provoking, rich and detailed insights on WOMEN and PRAXIS in relation to buying expensive products, and to grasp what is a desirable consumer journey when it comes to women and TV's.
What characterizes female consumers and their buying experience? What inspires and motivates them when shopping for high-ticket items and what makes up an exciting consumer journey for a Danish independent and empowered woman today? How does she act, what does she feel and miss when entering the process of buying a TV today?
The objective of this consumer journey study was to provide STOIC with thought provoking, rich and detailed insights on WOMEN and PRAXIS in relation to buying expensive products, and to grasp what is a desirable consumer journey when it comes to women and TV's.
What characterizes female consumers and their buying experience? What inspires and motivates them when shopping for high-ticket items and what makes up an exciting consumer journey for a Danish independent and empowered woman today? How does she act, what does she feel and miss when entering the process of buying a TV today?
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