DIABETES - IN YOUR BLOOD, IN YOUR POCKET AND ON YOUR MIND

For a large needle development project, the insulin company Novo Nordisk wished to have more knowledge and insight into insulin needle users and their everyday challenges.
During spring 2006 antropologerne.com conducted fieldwork - user studies and workshops with needle users and the Novo Nordisk needle development team.
The user insights made by antropologerne.com led to the development of a new and more user friendly needle called NovoTwist(TM).